Strategic Marketing For Small Businesses Using New Entrepreneurial and Intrapreneurial Marketing Strategies
Entering New Markets and Niches Successfully
At Minimum Cost and Risk

strategic marketing training video and course for small business

A step-by-step system to help you develop a superior niche marketing strategy.

Live video from the exclusive CEO & Entrepreneur Boot Camp - The Art and Science of Business DesignTM.
 

A step-by-step strategic marketing and planning system to clearly define your marketing strategy and marketing plan.

Find out how to carve out your niche and develop your market or portfolio of niche markets.  

Marketing is often the biggest risk and challenge today for any business. It continues get more expensive every year in many channels. Not getting  your strategic marketing plan right can kill your company, even with a superior product and sales plan. Today your market entry strategy MUST be very different than your long-term marketing strategy and positioning objectives.

Entrepreneurial strategic marketing training video and course for small business

Traditional marketing executives need this crash course in strategic marketing for the 21st century to survive because the rules have changed. What worked ten years ago will not work today. This collection of wisdom takes those changes into account. It’s guaranteed to improve your company’s sales, growth and profits radically. You will want to quickly implement dozens of ideas that will fine-tune your marketing focus and generate more results with less investment.
 

“Every CEO, entrepreneur and senior executive needs to learn to use this system to define and target their best niche market(s), even though they may not know it, they will radically improve any business in short order.”
      -- Bob Norton, CEO of C-Level Enterprises


Strategic marketing of new products and services is radically different than even a decade ago—it can be much harder to claim your market share. Remarkable and rapid changes in the business environment mean that you must design your strategic marketing plan with more diligence, care and knowledge than ever before.

You Will Learn How To:

  1. Develop a superior strategic marketing plan that will allow your company to grow faster with less risk and capital investment

  2. Deliver to anyone, at any level, in any size slice of time, the appropriate information on your company so they clearly understand and absorb it

  3. Avoid direct competition with larger companies and define your niches so that you dominate them

  4. Do better competitive intelligence and superior market research and understand your market, competition, key success factors and your target customer far better than competitors

  5. Break through advertising and promotion clutter with a clear message

  6. Develop a system for evaluating different marketing channels

  7. Minimize capital usage and avoid competition and attention from big players

  8. Create and weight your marketing budget among different strategies and channels

  9. Determine if you need a full-time marketing staff, and if so, how many? Many early-stage companies do not need one and don’t know it!

  10. Find out if and when you have enough market research

  11. Create and use competitive intelligence strategies that give you competitive advantage

  12. The best market research tool ever invented and it is free and gives results in less than 24 hours

  13. And more

Many receive advice, only the wise profit from it.
     -- Syrus

strategic marketing training seminar and course for small business

Positioning Strategy For Startups and Small business - business strategy, Market Entry and PositioningHello,
I am Bob Norton and I developed this course  to help more entrepreneurs and CEOs succeed by marketing the products and service better. I have found that less than 10% of CEOs seem to know how to develop a strategic marketing plan using market research, competitive landscape maps and small business strategic marketing techniques.  These tools can enormously enhance the marketing success of any company.

Little can have more impact than good marketing strategy. This includes proper product positioning, a strategic marketing plan and good market research.   By providing a complete framework for strategic positioning you can drive your company's growth much faster and with less risk and capital. 

I review investor presentations, executive summaries and business plans almost every week. I participate on the screening committees of investor groups. I have also invested well over $1 million of my own funds in startup ventures over the years.  So I have been on both sides of the table many, many times.  I also do custom critiquing and coaching of entrepreneurs and CEOs presentations all the time. I find that most presenters make the same mistakes over and over again and sink their chances of closing deals by not being properly prepared. More often than not they do not show exceptional knowledge of their market by presenting a strategic positioning map and plan.  Those that do get funding more often. Professional venture capitalists really like to see these, as they prove the CEO has done their homework and knows the market space.

As part of our business at C-Level Enterprises, Inc. I mentor and advise entrepreneurs and CEOs on positioning their business for more rapid growth and on designing and optimizing their positioning strategy and business model. This video is not just hints and tips but a complete plan to prepare your marketing strategy.

I guarantee this will be one of the best investments you ever make because the information has so much leverage it should make and save you an enormous amount of time and greatly increase your chances of success.
 

About The Author:
Mr. Norton, is the author of four books and many audio and video training programs for CEOs and entrepreneurs at growth companies. As President of C-Level Enterprises, he is a leading authority on positioning strategy, positioning, startups, entrepreneurship, intrapreneurship, product development and growing companies rapidly. He has been a full-time CEO since 1989 and has launched eight startups, grown two companies to over $100 million in sales, raised over $40 million in investor financing and created over $1 billion in total shareholder value, just while at those companies.

Mr. Norton has worked in all size companies including The International Thomson Organization (ITO), FIRST CALL, Grumman Aerospace, and many others and is a specialist who consults for companies on "shifting gears" by adjusting management style as a company grows.

Mr. Norton has appeared in Inc. magazine, on CNBC, Good Morning America and many other regional and national media and provides advice and mentoring to companies, entrepreneurs and CEOs through consulting, speaking, writing and seminars. Mr. Norton also runs the premier CEO and Entrepreneur Boot Camp and frequently speaks at corporations, associations, and universities.

 

strategic niche marketing training video and course for small businessWe offer a 100% Money Back Guarantee for 60 Days

You can return this manual for a full refund within 60 days for any reason. Just tell us why it was not for you so we can try to avoid this in the future and we will gladly credit your account for the full amount.

This is a two DVD set with hours of video footage will help you flush out a better marketing plan for virtually any business in any industry.

Free Bonus Gift #1 - FREE BONUS VIDEO: Roadmap to a Successful Vision Every CEO and executive team needs to use this system – but most don’t know it. This system alone could save you hundreds of thousands of dollars by helping improve your business model and flush risk out of it.

Free Bonus Gift #2 - Free question answered by email - Value: $100-$200. You will be able to email any single question to Bob Norton directly and get his answer back. Bob charges hundreds of dollars per hour to guide entrepreneurs, so this alone could be worth more than the cost of the book. We are doing this because we want to add more common questions and answers to the manual over time. Limit one per video purchased.

Free Bonus Gift #3 - A 10% discount on any C-Level Seminar. If you decide to become a world-class entrepreneur and CEO by attending our CEO and Entrepreneur Boot Camp - The Art and Science of Business Design you will receive 10% off on any admission. This could save you over $200 too.

Free Bonus Gift #4 - A $249/year Value - A FREE eZine Subscription to "The C-Level Advisor" is easily worth hundreds of dollars, but you get it free. Someday we may start charging, as this information can be priceless and save you many thousands of dollars in aggravation, time and mistakes and also drive your sales faster. You will get free excerpts from upcoming seminars, books, tapes and other products for CEOs and entrepreneurs before anyone else does.

Best of Success,
executive strategic marketing training video and course for small business      
Bob Norton

2 DVD Set with Slides Only: $129.95

 strategic marketing training video and seminar course for small business and startups

BEST VALUE - BUY THE COMPLETE SET OF ALL OUR MARKETING RELATED VIDEOS AND SAVE
This complete bundle of 5 DVDs is available for $247 with Free S & H and includes all other related segments from the CEO & Entrepreneur Boot Camp. It is designed for early-stage companies, and companies entering the market with new products and services and includes: 
1) Competitive Strategy. Market Entry and Positioning
2) Market Research The Right Way
3)  Entrepreneurial & Intrapreneurial Marketing
4) Risk Management and Reduction.
Also includes "Developing Your Corporate Vision" bonus video.
For questions or immediate shipment call (508) 625-2130.

  

For Our Complete Set of DVD Training
Programs Click Here

If your company is already over 6 employees you should check out our AirTight Management Systems offerings.  AirTight is the first ever standard for the internal management systems of small to medium size businesses. See www.AirTightMgt.com

P.S.- No matter how long you look you will not find this kind of information in one place anywhere else, not to mention from a CEO who has done it before.

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